Privacy Policy

My Caring Guide (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you use MyCaringGuide.com, create an account, submit a review, claim or manage a listing, contact us, or otherwise interact with our services.

Information we collect

We may collect the following types of information:

• Account and contact information: such as your name, email address, organisation details, and contact preferences if you create an account, claim a listing, or contact us.
• Review and contribution content: such as reviews, ratings, comments, reports, dispute submissions, and other content you choose to submit.
• Verification and evidence materials: such as documents or files submitted to verify a listing, support a claim, resolve a dispute, or help us moderate content.
• Search and usage information: such as search queries, pages viewed, interactions with listings, referral pages, and general browsing activity.
• Device and technical information: such as IP address, browser type, device type, operating system, approximate location, cookie identifiers, and analytics events.

How we use your information

We use personal information to:

• Provide, operate, maintain, and improve My Caring Guide.
• Display, moderate, investigate, and manage reviews and ratings.
• Help users search for, compare, and evaluate care providers.
• Verify accounts, listing claims, provider details, and submissions.
• Handle complaints, disputes, content reports, takedown requests, and safety or legal concerns.
• Communicate with you about your account, listing, review, enquiry, or dispute.
• Detect, prevent, and respond to spam, fraud, abuse, security incidents, or misuse.
• Generate aggregated or anonymised analytics and improve search quality.
• Comply with legal obligations and enforce our terms and policies.

Reviews, moderation, and public content

Reviews and other user-submitted content may be published on My Caring Guide. We do not intentionally publish reviewer personal contact details, identity documents, private evidence files, or other non-public personally identifying information as part of displayed reviews.

We may review, edit, remove, restrict, or decline to publish content where necessary to protect privacy, reduce safety risks, address defamation or harassment concerns, enforce our policies, or comply with legal obligations.

Evidence files and verification documents

Evidence files, verification documents, and dispute materials are stored securely and are not made public. Access is restricted to authorised personnel or service providers who need access for verification, moderation, dispute handling, legal compliance, or security purposes.

Where files are accessed through links, we use short-lived signed URLs or other access controls designed to limit unauthorised access.

Analytics, cookies, and similar technologies

We may use cookies, analytics tools, logs, and similar technologies to understand how people use My Caring Guide, improve search results, maintain security, and measure performance. Where practical, we use privacy-first defaults, aggregation, and anonymisation or pseudonymisation for analytics.

When we share information

We do not sell your personal information. We may share personal information only where reasonably necessary, including:

• With service providers who help us operate hosting, storage, analytics, security, email, moderation, support, or other business functions.
• With relevant parties when handling disputes, reports, listing claims, verification requests, or legal complaints.
• Where required by law, regulation, legal process, court order, or government authority.
• To protect the rights, safety, privacy, or security of users, care seekers, providers, the public, or My Caring Guide.
• In connection with a business transfer, merger, acquisition, restructuring, or sale of assets, subject to appropriate safeguards.

What we do not do

• We do not sell your personal information.
• We do not publicly display reviewer contact details or private identity documents.
• We do not make evidence files or verification documents public.
• We do not use private dispute or verification materials for public ranking explanations unless aggregated, anonymised, or otherwise appropriate.

Security

We use reasonable technical, organisational, and administrative safeguards designed to protect personal information from unauthorised access, loss, misuse, alteration, or disclosure. However, no online service can guarantee complete security.

Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing the service, maintaining records, resolving disputes, enforcing policies, complying with legal obligations, and protecting safety and security.

We may retain certain moderation, dispute, verification, or abuse prevention records where necessary to protect users, prevent repeat misuse, comply with law, or defend legal claims.

Your rights and choices

You may request access to, correction of, or deletion of your personal information. You may also contact us to object to or restrict certain processing, request review of published content involving you, or raise a privacy concern.

Some requests may be subject to legal, safety, moderation, fraud prevention, or record-keeping requirements. For example, we may need to retain limited information where necessary to investigate misuse, preserve evidence of a dispute, comply with law, or protect others.

Children and vulnerable people

My Caring Guide is not intended for use by children. Users should not submit personal information about children, care recipients, patients, residents, staff, family members, or other third parties unless they have a lawful and appropriate basis to do so.

International processing

We may process and store information using service providers located in different countries. Where we do so, we take reasonable steps to protect personal information in accordance with this Privacy Policy and applicable privacy laws.

Changes to this policy

We may update this Privacy Policy from time to time. The “updated on” date above shows when this policy was last changed. Continued use of My Caring Guide after an update means the revised policy applies from that date.

Contact

For privacy enquiries, requests, or complaints, email privacy@mycaringguide.com.